THREE STEPS TO IMPROVING THE CONSUMER EXPERIENCE

May 30, 2019 120 views

When companies care about consumer welfare, the results only tend to improve. 

One of the ways to succeed in this period is to provide an impeccable experience for customers. When they look for promotions it is extremely important that your brand goes beyond, after all, it is no use to make offers of cheaper products and services if the service is bad, as this can make your audience run away.

What happens is that a lot of people think it's a job to change the way they approach customers. And you also have those who think that a quality experience is only about service, when in fact there are other areas that need to be explored so that the customer feels comfortable with the brand. From the time of loading, how to navigate the site, the shopping cart and the order completion, everything will be absorbed and evaluated by him. But in addition to the site, it can visit their profiles on social networks and check if you usually respond to comments, interact with users and show a human brand.

All this improves your relationship with the public and connects them with your way, making them the ambassadors of your product. So, here are three tips to improve the experience with your customer on Consumer Day.

Make your mark more human

It is important for consumers to feel that their brand is close to a human personality. To do this, use a tone of voice that most matches what you offer. No matter if you prefer to be more serious or relaxed, the important thing is to be authentic, from the products offered to the form of communication. One tip for this is betting on personalization. Understand that your consumer is much more than a ticket number: he is a person with needs and deserves to be heard.

Monitor your social networks

Taking care of the profiles of your brand helps you understand the pains and needs of customers and once you understand this, you will understand the importance of monitoring social networks. To be able to identify what your brand is talking about in an integrated way, look for a social network management and monitoring tool that helps you to perform better and provide an appropriate customer experience. From the moment you leave the technology to your advantage, you and your customer only have to win: you earn loyalty, relationship and also profits, and it in the good experience of buying from you.

Learn how to deal with feedback

Brands use social networks to promote themselves and ordinary users to talk. They comment on what they are doing, what they like, where they usually buy their products and how the shopping experience was. This can be great for brands that know they offer the best of themselves because feedback will be positive. But if your brand is in the process of transition, there may be negative feedback here and there. What is worth is to take this point and try to improve from there and never ignore a comment.