Mobile Retail And Its Strategy

Aug 30, 2019 923 views

Traditional brick-and-mortar retailers have faced an uphill battle trying to compete with online retailers. With mobile technologies rapidly developing and customers becoming more demanding, the retail industry of today is so competitive as it has never been before. Most retailers are to looking get products and services into the hands and eyes of customers anytime, anywhere, coupled with a high-quality and consistent brand experience.

Do you know that an average individual spends at least two hours a day in smartphone playing games, chatting with friends, and shopping online? According to Harvard Business Review research, 7% of customers shop online exclusively, 20% are store-only shoppers and 73% use various channels for making purchases where mobile is in the first place.

Enlightened retailers are adopting mobile apps designed to simplify the customer experience and improve the customer journey. Just as important is that these mobile apps give traditional retailers a competitive advantage over ecommerce sites. 

For traditional retailers to compete with ecommerce, they need to differentiate and provide a superior customer experience. 

How to create a mobile retail strategy:

- Mobile apps: 

  • Barcodes & QR codes: Using mobile apps that take advantage of barcodes and QR codes gives shoppers the tools to learn more about the brands or products they are considering while they are physically in the store. Empowering customers with current, unbiased information helps promote confidence in purchases.
  • Beacons: Similar to barcodes and QR codes, beacons can provide customers with a more satisfying experience while in the store. 
  • Augmented Reality (AR): AR solutions should capture deep analytics and data that can inform the next campaign or spur new ideas for more efficient and targeted engagement. Retailers are discovering that AR is a strong mechanism for driving impulse purchasing.

- The more channels you use – the better:

A mobile app, the company’s website, social media accounts, calls, emails are the very things you should consider above all else.

Smart devices are gaining huge popularity and see widespread adoption, so it will become natural for every individual to order pizza with the help of virtual assistants and smart fridges.

Ensure all your channels work well. Customers enjoy visiting a physical store to interact with the product and then purchase it at home. So, think: can your customers browse a product in-store, scan it with a mobile application, and then add it to their bag to buy later online?

What’s more, consumers often check prices in different stores. Having this in mind, you can implement a feature of price comparison in your mobile app so that its users can easily check prices in chosen stores.

- Integrate chatbots in your services:

AI-based bots are becoming smarter day after day, transforming customer service into something more simple, fast, and convenient. Companies and corporations are using AI solutions to build advanced client support and customer assistance systems.

Chatbots, such popular mobile messengers as Facebook, WeChat, and Telegram and quickly answer user questions – are being widely used in the retail industry.

You can also apply them to automate issues that generally need manual resolution, for instance, request processing and customer coordination in a variety of goods and services. This way, chatbots will not only help engage your customers and offer a seamless shopping experience but also reduce costs and optimize business processes.

It's time to equip customers with more product information than ever before, so assisting customers to make more informed buying decisions. This personal touch has given brick-and-mortar retailers a new advantage over online shopping and has forever changed the buyer’s experience.