Market Research
How to Improve Customer Experience?
Oct 10, 2019When companies care about consumer welfare, the results only tend to improve. One of the ways to succeed in this period is to provide an impeccable experience for customers. When they look for promotions it is extremely important that your brand goes beyond, after all, it is no use to make of
Packaging Market Research
Sep 17, 2019Zion Market Research has published a report titled “Alcohol Packaging Market by Packaging Type (Primary Packaging [Bottles, Cans, Bag-in-box, Liquid brick carton, Growlers, and Pouches] and Secondary Packaging [Boxes, Folding cartons, and Others]), by Material Type (Glass, Metal, Plastic,
Experience and intelligence gain prominence with SAP
Sep 11, 2019Where are we, where are we going and how will we get there? It was with these questions, which at first glance seem philosophical, that Bill McDermott, CEO of SAP, opened Sapphire Now, which in the 2019 edition brings together 30,000 participants in Orlando, United States. The executive spoke about
Mobile Retail And Its Strategy
Aug 30, 2019Traditional brick-and-mortar retailers have faced an uphill battle trying to compete with online retailers. With mobile technologies rapidly developing and customers becoming more demanding, the retail industry of today is so competitive as it has never been before. Most retailers are
Why can cognitive computing transform the entire e-commerce market?
Aug 23, 2019In the current market scenario, the use of AI for data analysis is practically a must. With the amount of data generated by current systems, it is impossible for a human operator to analyze everything without the help of machines. But while using techniques such as Business Intelligence (BI), deep l
What's Brand Advocacy?
Aug 20, 2019Brand market research refers to the process of research which is related to brands and branding. A brand is an abstract set of ideas or beliefs about an organisation, company, product or person. Most often, a brand is associated with a logo, image or tagline - such as the Nike 'Swoosh' or Audi's tag
How to Adopt a Marketing and Innovation Strategy - Part 2
Jun 25, 20195. Why measure results However, just as with any action within the business, measuring results is critical. Without due monitoring of metrics and indicators, the performance becomes less relevant and less accurate. With the consistent monitoring of the effects of each action, on the other hand, it
How to Adopt a Marketing and Innovation Strategy - Part 1
Jun 24, 2019Innovative entrepreneurship has to do with the ability not only to manage the business, but to ensure that it does not always remain the same. It is thanks to innovation, to the knowledge of the market trends and to the action in search of the differentiation that it is put into practice. This lead
THREE STEPS TO IMPROVING THE CONSUMER EXPERIENCE
May 30, 2019When companies care about consumer welfare, the results only tend to improve. One of the ways to succeed in this period is to provide an impeccable experience for customers. When they look for promotions it is extremely important that your brand goes beyond, after all, it is no use to make of
GET TO KNOW THE STRATEGY OF THE FUTURE OF RETAIL
May 24, 2019Few market segments are as disputed as retail. Even with an enormous number of consumers every day, it is important to consider that in this market a product can be bought in several places. Thus, entering a price war, although it is necessary most of the time, is not the only way out to stand out
5 themes that define the consumer market for technology, according to GfK
May 17, 2019Understanding what the public thinks is the big challenge for manufacturers when it comes to putting a product in stores. The consulting company GfK also finds this, but has found interesting answers on the current market and presented some global trends for electronics. According to Friedemann Sto
Understanding the key terms of digital marketing
Apr 26, 2019Industries are undergoing a major digital transformation. Fintechs, Adtechs, Construtechs, Legaltechs, in short, sectors that are little by little migrating from their traditional markets to digital. In this same line we have the Martechs, the mixture of marketing and technology, that adds any compa
Google, Amazon and Netflix are the most beloved brands in the US
Apr 17, 2019In the United States, a survey of consumers' most beloved brands in 2019 found that while there are expected intergenerational differences, both the average American and the American Generation Z (ages 18-21) grew up with fast internet, gadgets, and social networks) prefer three giants: Google, Netf
Marketing Research Strategy
Apr 09, 2019It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy, you'll be floating aimlessly in the vast ocean of mediocrity without a clue about who you are looking for, what they want, or what they will respond
Digital Marketing Trends for 2019: Learn the Top Strategies You Need to Invest
Apr 03, 2019it is time to start planning the strategy for a new year and set the goals you want. As Digital Marketing is a practice that changes a lot, evolves all the time and is always developed with new trends, many professionals wonder if they should stick to last year's strategy or make changes. This is
