Market Research
What's Brand Advocacy?
Aug 20, 2019Brand market research refers to the process of research which is related to brands and branding. A brand is an abstract set of ideas or beliefs about an organisation, company, product or person. Most often, a brand is associated with a logo, image or tagline - such as the Nike 'Swoosh' or Audi's tag
How to Adopt a Marketing and Innovation Strategy - Part 2
Jun 25, 20195. Why measure results However, just as with any action within the business, measuring results is critical. Without due monitoring of metrics and indicators, the performance becomes less relevant and less accurate. With the consistent monitoring of the effects of each action, on the other hand, it
How to Adopt a Marketing and Innovation Strategy - Part 1
Jun 24, 2019Innovative entrepreneurship has to do with the ability not only to manage the business, but to ensure that it does not always remain the same. It is thanks to innovation, to the knowledge of the market trends and to the action in search of the differentiation that it is put into practice. This lead
THREE STEPS TO IMPROVING THE CONSUMER EXPERIENCE
May 30, 2019When companies care about consumer welfare, the results only tend to improve. One of the ways to succeed in this period is to provide an impeccable experience for customers. When they look for promotions it is extremely important that your brand goes beyond, after all, it is no use to make of
GET TO KNOW THE STRATEGY OF THE FUTURE OF RETAIL
May 24, 2019Few market segments are as disputed as retail. Even with an enormous number of consumers every day, it is important to consider that in this market a product can be bought in several places. Thus, entering a price war, although it is necessary most of the time, is not the only way out to stand out
5 themes that define the consumer market for technology, according to GfK
May 17, 2019Understanding what the public thinks is the big challenge for manufacturers when it comes to putting a product in stores. The consulting company GfK also finds this, but has found interesting answers on the current market and presented some global trends for electronics. According to Friedemann Sto
Understanding the key terms of digital marketing
Apr 26, 2019Industries are undergoing a major digital transformation. Fintechs, Adtechs, Construtechs, Legaltechs, in short, sectors that are little by little migrating from their traditional markets to digital. In this same line we have the Martechs, the mixture of marketing and technology, that adds any compa
Google, Amazon and Netflix are the most beloved brands in the US
Apr 17, 2019In the United States, a survey of consumers' most beloved brands in 2019 found that while there are expected intergenerational differences, both the average American and the American Generation Z (ages 18-21) grew up with fast internet, gadgets, and social networks) prefer three giants: Google, Netf
Marketing Research Strategy
Apr 09, 2019It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy, you'll be floating aimlessly in the vast ocean of mediocrity without a clue about who you are looking for, what they want, or what they will respond
Digital Marketing Trends for 2019: Learn the Top Strategies You Need to Invest
Apr 03, 2019it is time to start planning the strategy for a new year and set the goals you want. As Digital Marketing is a practice that changes a lot, evolves all the time and is always developed with new trends, many professionals wonder if they should stick to last year's strategy or make changes. This is
Trends for 2019: What to Expect on Market Research
Mar 21, 20191. Digital transformation Digital transformation is the process of restructuring that a company goes through to incorporate digital processes and ensure its existence. Consumers, in general, are increasingly digital beings, and businesses need to adapt to that. Like people, some companies are more
Market research on data analysis
Mar 13, 2019Market research works as a map for entrepreneurs. Without it, the walk gets worse than being lost in a forest. Geographically, it is still possible to guide yourself by observing the sun, the direction of the rivers and other signs. But management does not work the same way, even influencing your RO
7 types of research to make an unbeatable market study
Feb 28, 2019If you have a business or are thinking of starting a new business, you need to know your market in depth. Information about your competitors, your consumers, and the trends that impact your marketplace are vital to success. That's why every business needs to do a thorough market research. The objec
Market research and data analysis
Feb 19, 2019Market research works as a map for entrepreneurs. Without it, the walk gets worse than being lost in a forest. Geographically, it is still possible to guide yourself by observing the sun, the direction of the rivers and other signs. But management does not work the same way, even influencing your RO
Trends for 2019: What to Expect on Market Research and Opinion
Feb 12, 2019Every year end and experts prepare a list of key trends in market research and opinion for the coming year. What are the trend forecasts for 2019? To prepare this list, we have compiled a number of topics selected by our experts. These are topics that, in our view, will be widely researched by comp
