Market Research
Google, Amazon and Netflix are the most beloved brands in the US
Apr 17, 2019In the United States, a survey of consumers' most beloved brands in 2019 found that while there are expected intergenerational differences, both the average American and the American Generation Z (ages 18-21) grew up with fast internet, gadgets, and social networks) prefer three giants: Google, Netf
Marketing Research Strategy
Apr 09, 2019It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy, you'll be floating aimlessly in the vast ocean of mediocrity without a clue about who you are looking for, what they want, or what they will respond
Digital Marketing Trends for 2019: Learn the Top Strategies You Need to Invest
Apr 03, 2019it is time to start planning the strategy for a new year and set the goals you want. As Digital Marketing is a practice that changes a lot, evolves all the time and is always developed with new trends, many professionals wonder if they should stick to last year's strategy or make changes. This is
Trends for 2019: What to Expect on Market Research
Mar 21, 20191. Digital transformation Digital transformation is the process of restructuring that a company goes through to incorporate digital processes and ensure its existence. Consumers, in general, are increasingly digital beings, and businesses need to adapt to that. Like people, some companies are more
Market research on data analysis
Mar 13, 2019Market research works as a map for entrepreneurs. Without it, the walk gets worse than being lost in a forest. Geographically, it is still possible to guide yourself by observing the sun, the direction of the rivers and other signs. But management does not work the same way, even influencing your RO
7 types of research to make an unbeatable market study
Feb 28, 2019If you have a business or are thinking of starting a new business, you need to know your market in depth. Information about your competitors, your consumers, and the trends that impact your marketplace are vital to success. That's why every business needs to do a thorough market research. The objec
Market research and data analysis
Feb 19, 2019Market research works as a map for entrepreneurs. Without it, the walk gets worse than being lost in a forest. Geographically, it is still possible to guide yourself by observing the sun, the direction of the rivers and other signs. But management does not work the same way, even influencing your RO
Trends for 2019: What to Expect on Market Research and Opinion
Feb 12, 2019Every year end and experts prepare a list of key trends in market research and opinion for the coming year. What are the trend forecasts for 2019? To prepare this list, we have compiled a number of topics selected by our experts. These are topics that, in our view, will be widely researched by comp
Neuromarketing and consumer behavior
Feb 05, 2019The knowledge of training academies, especially in the area of management, teaches us that the practical concept of Marketing is science and art that exploits, creates and delivers value to meet the needs of a target market. It is impossible to think of great business results without thinking
Branding and Lego Serious Play: Understand the application of this methodology in brand management
Feb 01, 2019The Lego® Serious Play® methodology is a strategic, innovative and experiential method designed to conduct meetings, improve communication, facilitate thinking, materialize ideas, and assist in analyzing processes and finding solutions to complex problems. The methodology came in 1996, when
The 10 global consumption trends in 2019
Jan 23, 2019Consumer behavior and interest is changing - and brands need to understand the new movements that are being advertised if they want to continue to talk to their audience in an efficient and innovative way. A new study by market research firm Euromonitor International reveals the main consumer trend
Retail is the sector that invests more in innovation; know the bets for 2019
Jan 14, 2019Retail has undergone many transformations motivated by factors ranging from economic crises to the need to adapt to changes in legislation and the insertion of technology. The way a product is sold, and what it looks like, has changed, and tenants and industrialists have realized that. According to
2019 Corporate Events
Jan 11, 2019Our event focus on innovation across a wide range of business topics and gives you the chance to network with up to 150 senior business professionals and decision-makers from around Europe and beyond. All taking place in central Amsterdam. We've still got the festive discounts on offer at the
Projections for electronics improve in US despite confidence crisis
Jan 08, 2019The technology industry in the United States is facing a crisis of confidence in data protection and a difficult geopolitical situation with record sales expected for 2019, organizers of the Consumer Electronics Show (CES) in Las Vegas said on Sunday. The Consumer Technology Association (CTA) predi
Research reveals that consumers are more attentive to brand actions
Dec 18, 2018The "Retail in the Age of Empowered Consumer" review, published by global market research firm Euromonitor International in 2018, introduced a new type of buyer: the empowered consumer. According to the study, consumers are making themselves heard on social networks, exposing their opinions and char
