Visual identity standardization of businesses and franchises

Aug 12, 2019 81 views

Technology has transformed all business models in the most diverse sectors of the economy. Cloud computing, for example, is the most solid and popular case of this change. So much so that, according to Gartner, more than 30% of software company investments will be directed to completely cloud-based solutions. This is because it allows you to store data and information on servers online, without needing to take up space on a computer, a click away via the internet.

This data is available 24 hours a day, seven days a week and can be accessed from any connected device. More practical examples of the transformation brought by the cloud are services like Google Docs, streaming apps, transport applications, any information that does not need more than one physical space to store.

Cloud and Visual Identity

The identity of a brand is essential for companies, especially those that operate with their own stores or franchises. Keeping brand identification can represent a high cost for the matrix, especially in companies whose franchises and stores are distributed throughout the country. The standardization of these units is expensive and requires suppliers to produce the material properly, in line with brand guidelines, which can be a huge challenge.

The market is keeping an eye on this need and has developed solutions to help them. One comes from a Brazilian digital personalization platform, Printi, which developed the Printi Cloud. Using cloud technology, the new service makes life easier for brands to standardize the visual identity of subsidiaries and even internal and external materials, uniting technology and practicality.

With this solution, which has e-commerce format with the customer's visual identity, the company makes available branded materials, such as printed matter, gifts, promotional products, packaging, in pre-defined formats. This uncouples the process of buying and distributing items that are purchased with recurrence, as it eliminates steps in the purchase process, such as multi-quote pricing, file submission, order management, and distribution.

"Our idea is to deliver more practicality to the companies, facilitating the solicitation and distribution of products. A company that usually offers notebooks and notebooks to its collaborators can leave the templates saved on the platform and buy as needed, "comments Printi CEO Diego Luz.

Transparency and control of purchases

In addition to the standardization and centralization of orders, the platform allows more control over the consumption of materials and the expenses the company. The company's financial has access to what is spent on material by the other areas. "This is interesting for companies with subsidiaries, independent areas and even franchises. The matrix can raise the visual contents and the units have access to these materials, avoiding differences between them and establishing a visual and quality standard. All this with total control and visibility of the expenses of the parent company, as well as a personalized service for the company, "he concludes.