Mobile Advertising Spendings Could Reach US$ 214 Billion by 2026

Oct 18, 2019 1093 views

The mobile advertising market has grown rapidly in recent years. Expenses with marketing strategies for this sector have accompanied the increase in the penetration of mobile internet in the world, associated mainly with the intense adoption of smartphones and tablets in the last eight years, according to a survey by the consulting firm Research and Markets.

According to the analysis, advertisers have realized the opportunities to use digital channels via mobile and other gadgets to reach the general public or individuals in particular from virtually anywhere and anytime.

"Now, advertisers have more knowledge about their customers than ever before, which increases the effectiveness of a marketing campaign. In addition, it allows advertisers to tailor advertising to mobile users, "the analysts said in a statement.

But there are obstacles. The consultancy highlights the security risks associated with the use of personal devices as a restrictive factor for market growth.