Brand awareness: 5 tips to make your brand memorableDec 12, 2018 67 views
Brand awareness is nothing more than how well people recognize your brand. That means that the more people recognize something about your brand, the more exposure your consumers are subject to, the better your brand awareness is.
And by recognizing a brand, we do not only mean knowing how to identify your logo design, but the values, the speech, and the umbrella of meanings and branding efforts your business makes.
Raising this brand awareness to who is going to consume your products is not so difficult if some paths are traveled. And that is exactly what this article is about.
Brand awareness and brand recognition
Brands with a very high awareness brand are usually leaders in their markets.
It is very easy to find out what they are, just choose any product and say the first brand that comes to mind.
Search Tool? Google.
Reaching this level of brand understanding takes time, investment, and well-done strategies. But that depends on the purpose of your business and how far you want to take it.
The success of a brand can not be measured only if it becomes a giant and recognized worldwide.
After all, if a brand accomplishes what it proposes, it sells products that really make a difference, has an impact on each consumer and the community in which it is inserted, generates profit for its members with a minimum impact on the environment, it is a brand and will be recognized for it.
There are no magic formulas or secrets to be uncovered.
Every new brand that conquers spaces in markets seen as dominated fulfills all these requirements in one form or another.
Tips to make your brand memorable
Our tips are all aimed at making your brand not only make sense in speech and positioning, but also seen as something that can bring a differential to people's lives.
But first you have to get an idea of the way: if what you sell is bad, your brand will never have a good recognition.
But how do you know if your product is bad? Easy!
Ask yourself if you would buy your product rather than one or more of your competitors. If the answer is mostly yes, your product is good. Otherwise, what you sell is not good. It's very simple.
1. Speech and visual should have the same identity
It's no use making your brand look like it is, speaking another language and actually being something completely different from what you present to consumers.
Visual (brand design, packaging, website, etc.) and speech (slogan, mission, values, institutional texts, ad texts, etc.) should be fully aligned.
Let's say your logo has the design of an ox but sells vegan products and you just sponsored a rodeo. Does not make any sense, right?
Hire professionals with a good resume to define the foundations of your speech and to make a complete visual identity.
This is an essential investment for people to recognize your brand the way you want it.
2. Position yourself
One of the posters in the movie about Facebook's creation said:
"You do not make 500 million friends without making some enemies."
A brand that does not position itself is a brand that disappears or, at the most, is little remembered.
Being afraid of losing some customers, you end up also losing the opportunity to be seen and impact several others.
Rescuing once again the example of a company that sells vegan products, it should not stand on the fence when it comes to matters related to the meat industry or animal cruelty.
You have to position yourself and defend the values that you, as a brand, support.
3. Collaborate with artists and events
One of the main strategies of Beats, brand of headphones created by rapper Dr. Dre and bought by Apple, was to sponsor sportsmen.
At the Beijing Olympics, almost every competition had an athlete coming in to compete using one of the brand's headphones.
The product gained status quickly and appreciated. One of the curiosities is that, even with a high sales value, the brand has become very popular.
It pays to identify personalities, artists and events that have to do with your business and your line of work.
Hiring these people to talk about your products may not only increase immediate sales, it will also make your brand settle into the niche you have chosen.
It would be as if our example, of the brand that sells vegan products, would hire a youtuber that makes vegan recipes to indicate and use the products of that brand in its videos.
4. Create content
This tip goes very well when made in partnership with the previous tip.
The more influential and relevant people you create or foster content that has everything to do with your brand, your positioning and your products, the more brand awareness you'll generate.
However, even if you get someone to talk about what you sell, it is imperative that your brand also have a voice of its own.
Nothing generates more credibility than talking properly about the market in which you operate.
So create interesting content on a blog, make a YouTube channel, distribute informative and rich materials to your leads, and make posts on your social networks.
5. Occupy the digital spaces
If a brand succeeds in hints 3 and 4, the latter becomes much simpler.
It is very important to occupy digital spaces and have presence in channels where your audience is or where people may be discussing your market, such as communities, new and traditional social networks and blogs, for example.
Finishing a banner on the digital market means improving the chances that when a customer needs a product like yours, he can find it more easily than a competing product.